Jacky Guo is a co-founder of ScaleUp Dental. He has worked in digital marketing for ten years and now focuses exclusively on dental practices in Canada and the United States.
Over the course of that career he has run SEO and Google Ads work for roughly 50 dental practices, which is where most of the operating detail in these articles comes from — what a Google Business Profile audit usually turns up, why treatment pages outperform service lists, and how much of a dental ad budget is lost to calls nobody answers.
In September 2026 he analysed public search data for 213 Canadian dental clinic websites across 21 cities and six provinces. That study found keyword coverage correlated with organic traffic at +0.88 while Domain Rating managed +0.36, and that 83% of Canadian dental clinics carry between 300 and 700 referring domains they never asked for. Its findings run through most of what is published here.
He is Google Ads certified.
Background
- Ten years in digital marketing
- SEO and Google Ads for approximately 50 dental practices
- Google Ads certified
- Author of the 213-clinic Canadian dental SEO benchmark study
Articles by Jacky Guo
Dental Lead Follow-Up: How to Respond Fast Without Losing Patient Trust
A practical follow-up system for dental forms, missed calls, chat, and booking requests: what to automate, when staff must take over, and what to measure.
The Dental Patient Journey: 6 Stages From First Click to the Chair
Map the dental patient journey from search to inquiry, follow-up, booking, appointment reminders, and recall, so you can see exactly where patients are lost and what to fix first.
AI Patient Reactivation: Turn Your Dental Database Into $30K/Month
Your most profitable patients are already in your database. Here's how AI reactivation turns 1,800 inactive records into $30K of monthly production.
The Hidden $50K Monthly Leak in Most Dental Practices (2026 Analysis)
Most dental clinics lose $30K to $50K per month to revenue leaks they never measure. Here are the four biggest leaks and how AI plugs them.
What Is Dental SEO? A Clear Definition for Clinic Owners
A plain-language definition of dental SEO: local search, Google Business Profile, service pages, and how visibility becomes tracked patient inquiries.
How to Choose a Dental SEO Company
Seven questions that separate an agency doing real work from one selling backlink packages — with data from 213 Canadian dental clinics on why the difference matters.
How to Choose a Dental Google Ads Agency
Real Canadian dental CPCs, the questions that separate a managed account from a set-and-forget one, and why the cheapest clicks are usually the wrong ones.
Dental Marketing Strategies That Grow Practices
Practical dental practice marketing strategies: local SEO, ads, website conversion, reviews, and tracking—connected into one patient acquisition system.
How to Attract New Patients to Your Dental Practice
How clinics attract new dental patients from Google: map visibility, conversion paths, reviews, optional ads, and measurement that proves what works.
How to Get More Dental Patients from Google
A practical guide for Canadian clinic owners: local SEO, Google Ads, reviews, and conversion paths that turn search into tracked patient inquiries.
Dental SEO vs Google Ads: Which Is Better?
When to invest in organic visibility, when to add paid search, and how to connect both to calls and booking requests.
How Much Should a Dental Clinic Spend on Google Ads?
Budget frameworks, tracking requirements, and how to evaluate cost per qualified call instead of clicks alone.
What Dental Clinics Should Know About CDCP-Related Searches
Why CDCP search demand is rising, how to publish compliant pages, and what to connect to forms and local SEO.
Why Your Dental Website Is Not Converting Visitors
Common conversion leaks — mobile UX, weak CTAs, missing trust signals, and slow pages — and how to fix them.
How Call Tracking Helps Dental Clinics Measure ROI
Why phone calls still drive dental growth and how attribution reveals missed opportunities and wasted ad spend.
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