The Canadian Dental Search Benchmark
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Almost every statistic in dental marketing is borrowed from a US vendor's blog post. We measured the Canadian market ourselves, three times, and the findings contradict most of what gets sold here.
The report is free and there is nothing gated behind a sales call. We publish it because the conclusions are inconvenient for the way this industry sells, and because we would rather compete on being right.
213 Canadian dental clinics
- Keyword coverage tracked organic traffic at +0.88. Domain Rating managed +0.36.
- 83% of clinics carry 300 to 700 referring domains they never asked for, which is why DR is close to meaningless here.
- 67 clinics had more than 300 referring domains and fewer than 40 keywords — links pointing at a house nobody built.
- The median clinic covers 55 keywords and draws 345 monthly organic visits.
100 Canadian dental keywords
- 55% return an AI Overview, and those keywords carry 61% of the search volume.
- Cost and insurance questions: 94%. Treatment comparisons: 92%.
- Searches naming a city: 10%. "Near me" searches: 36%.
- Of the keywords showing a map pack, only 17% also showed an AI Overview.
195 Canadian dental websites
- Technical health correlated with organic traffic at −0.00. No relationship at all.
- Clinics scoring 11–12 out of 12 had a median 378 monthly visits. Those scoring 8 or below had 377.
- 100% serve HTTPS and carry a mobile viewport. 90.8% have structured data. The market has converged.
- Only 19.5% have FAQ schema, and only 2.1% block any AI crawler.
What this is not
It is not a client case study, because ScaleUp Dental is a new company and does not have results to show yet. Everything here comes from public search data on practices we have no relationship with. Where a number is uncertain we say so, and where we have corrected ourselves — we overstated how often dental sites block AI crawlers — the correction is in the report.
Get the full report
The complete findings, the method behind each study, and the raw figures. Sent by email, usually within a day.
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