Dental Specialty Marketing

A periodontist and a paediatric practice do not compete for the same words, against the same people, or with the same urgency. We measured the Canadian search demand in each field before writing a page for it.

One pattern runs through all of them. The specialist title is almost always open while the consumer phrase is contested: “endodontist” is difficulty 0 and “root canal” is 68. “Pediatric dentist” is difficulty 0 and “kids dentist” is 61. “Periodontist” is 3 and “gum disease treatment” is 55. Patients who know what they need use the formal word, and almost nobody has built a page for it.